#INFINITY WAR MOVIE#

As AMC boss Adam Aron told us last week at CinemaCon, the industry is on course for a “booming” summer, and Infinity War is just the beginning.ĪMC reports that Avengers: Infinity War had the highest Friday and Saturday box office gross for a single title in AMC’s 98-year history. Three of the circuit’s locations around the country played the movie for 24 hours, without ever closing (AMC Lincoln Square and AMC Fresh Meadows in NYC Navy Pier IMAX at AMC in Chicago). ComScore reports that 5% K-12 schools were out Friday with another 4% colleges - but do school vacations even mean anything in this box office era? Yes, of course they do especially at the end of the year, but if premium product is on the marquee, the under 25 set will clear their schedules and head to the cinema, school or no school. Once again, it’s another weekend where tentpoles play phenomenally outside the summer time frame, and true, many will consider this weekend the start of summer. While the gist of the marketing campaign led with the theme of ‘It’s all been leading to this’ with the Marvel all-stars coming together, closer to opening, the promotional theme pivoted to a ‘Thanos Demands Your Silence’ creating a sense of urgency, and spoiler-free environment for fans. “This is ten years of work from Marvel’s Kevin Feige, Louis D’Esposito, and Victoria Alonso, who built this universe film by film so that it all comes together in a must-see movie,” said Hollis. In addition, going early with Infinity War gave the studio breathing space from other tentpoles this summer, and you can bet that this Russo brothers-directed movie has a three-weekend run at No. Typically foreign goes first on a Marvel title, but with all the major turning points going down in this movie, “the idea that domestic audiences would have to wait while this movie swept the balance of the world, we couldn’t do that to fans,” said Disney worldwide distribution chief Dave Hollis. Many distribution executives like to use the excuse that tracking can’t predict openings that are this high, and while sometimes that may be true, tracking all along indicated that this Marvel movie was bound to be an all-time record with unaided, definite choice, total awareness and first choice scores outstripping those projection stats of Force Awakens, Last Jedi, Black Panther, Jurassic World, etc.Īfter seeing Infinity War, Disney execs decided to move the release date for the Marvel pic from May 4 to April 27. Back those previews out of Friday ($67.7M) and Saturday was +23% over yesterday for the Disney-Marvel title. Yesterday marked a wonderful -22% ease from Friday’s $106.7M (including $39M Thursday previews). Infinity War also scored the best Saturday ever with $83M, which is 19% ahead of the previous Saturday record owned by Universal’s Jurassic World ($69.6M, June 13, 2015). Rivals agree hands down it’s a record between $248M-$250M. PREVIOUS UPDATE, Sunday AM writethru: Disney is officially calling the record for Marvel’s Avengers: Infinity War‘s opening at $250M, which smokes the studio’s own Star Wars: The Force Awakens ($247.96M). We look forward to continuing to serve moviegoers with our new Fandango VIP+ rewards program, designed to incentivize advance ticketing for the summer season’s hottest movies.” “We are thrilled that millions of moviegoers are taking advantage of Fandango’s social and mobile innovations, worry-free ticketing and the widest choice of theaters available online to guarantee their seats.

“Thanks to Disney’s heroic kickoff to the summer movie season, fans are packing theaters and Fandango’s Infinity sales shows no signs of slowing down this week,” said Fandango president Paul Yanover in a statement. Infinity War marks one of Fandango’s largest shares of weekend box office dollars for any movie in its 18-year history. Infinity War‘s Sunday dipped 17% from Saturday’s reported $83M.įandango also reports this morning that it sold more than 30% of Infinity War‘s weekend, or roughly $84M, which exceeds its sales for Black Panther‘s first three days (30% of opening weekend B.O.

Infinity War‘s revised weekend opening exceeds Star Wars: The Force Awakens’ previous domestic three-day record by 4%. Star Wars: Force Awakens owned the previous Sunday record of $60.5M.

'Avengers: Infinity War' Eyes $498M WW Opening, And Beyond - Global Preview

Infinity war